KNow your mission - guard your DNA
What we mean by your organization's DNA is what makes your business unique. It's not complicated, it's everything that makes you who you are - what drives you or the things that make you worried lying in bed at night. It's comprised of your mission, values, culture, leadership team and employee base, products or services, customers, external factors, etc. If these aren't taken into consideration when creating or reshaping any part of your strategy or organization, you will miss the mark of where you're really trying to go. If any of that overwhelms you, don't worry. You likely know the answers to all that already, even if they're not written down anywhere. And if you don't, we're here to help. Schedule a low-key, no commitment initial meeting.