strat•e•gy : a plan of action designed to achieve a major or overall aim.

Strategy often morphs into a complex part of running a business, a necessary evil that becomes an end in itself. Much like the picture illustrates, strategy can turn into a complex conglomeration, losing its effectiveness.

As Einstein's quote highlights, complexity is rarely better. Rather, as Da Vinci said, “Simplicity is the ultimate sophistication." Strategy is not cut and dry, sometimes it has to be complicated. But we want to help you figure out what is necessary to have to effectively achieve your goals and just as importantly, what you should take out that is holding you back.