Guard Your Organization's DNA

KNOW YOUR MISSION - KNOW YOUR STRATEGY - KNOW YOUR PEOPLE

"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it." - Jack Welch

Protect and cultivate the distinct characteristics that bring your organization life and make it unique from your competitors. Know your mission. It is imperative for leadership to have an intimate knowledge of their organization’s mission so their team knows what to align with.

Pain Points of Unclear Mission

• Undefined target market/mission creep
• Lack of cohesive company identity
• Poor on-boarding and high turnover rates
• Low employee engagement rates
• Toxic organizational culture
• Employees are productive but not in a way that achieves the mission
• Internal stress caused by misalignment of mission and/or values

Healthy Attributes of a Clear Mission

• Mission-centered target market
• Clear and consistent company identity
• New hires understand mission and where they fit into fulfilling it
• Engaged, purpose driven employees
• Healthy culture united by mission
• Employees produce targeted productivity
• Freedom to operate within clear, established boundries